A strong green trend in fintech

Traditional banks are among the most polluting companies on the planet, particularly through their investment and financing choices.

They invest massively in new fossil projects when they could be financing the ecological transition.

The world of fintech has taken the lead on this issue by proposing green alternatives to the giants of the sector. The aim of the green trend in fintech is to promote a more sustainable financial system and contribute to the transition to a green economy.

By combining technology with responsible financial practices, fintech companies play an important role in mobilizing financial resources to address the environmental challenges we face. And the new generations, who are particularly aware of environmental issues, are increasingly turning to fintech solutions. A real desire exists to limit the ecological impact of the money. Let’s not forget that 2,000 dollars in a current account at a traditional bank produce more than one tone of CO2 per year, equivalent to a round-trip flight from Paris to New York for one passenger.

Fintech companies play a key role in promoting sustainability and responsible investment. For example, we are witnessing the emergence of crowdfunding platforms that gives investors the opportunity to financially support green initiatives while generating returns.

Many fintech companies are also providing environmentally friendly online banking services. They adopt sustainable practices such as using eco-friendly servers or reducing paper waste. They also provide payment solutions that include rewards or discounts for responsible purchases, or options for donations to environmental organizations.

But the fintech with the greatest environmental impact are those that offer investment and wealth management solutions that incorporate environmental, social, and governance criteria. They enable investors to choose investment aligned with their environmental and social values.
But before making any green investments, which is a very committing behavior, it is worthwhile to start by using a calculator to assess the carbon footprint of our spending. It makes us aware of the pollution we emit when we consume or save money. A movement to clean up banks is both desired and desirable.